Jim Wetzel, co-owner (with former Jake partner Lance Lawson) of the upscale general store Space519, searched high and low for an inexpensive product that could deliver a close, irritation-free shave. Men, meet Cremo Cream ($10), an air-free formula that lets nothing but highly emollient lubricating conditioners get between you and the razor’s edge. Available at Space519 (900 N. Michigan Ave.; space519.com) and Merz Apothecary (4716 N. Lincoln Ave. and 111 N. State St.; merzapothecary.com).

Photograph: Courtesy of vendor