Forget snakes and snails. What little boys really want are cool tees, rugged jeans, and a clothing store designed like a playground. For them, Red 21 Boys-named after a familiar football audible-delivers on all counts.
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Did your son fall inlove with the big, funky “hand” chairs ($299) found throughout the store? Like the Brio trains (from $12), magic kits (from $15), and Melissa & Doug puzzles ($10), he can take them home. |
“Boys don’t want to be cute. They want to be cool,” says Leadingham, who eschews pastels and sweetness for primary colors and tough fabrics. The friendly, kid-proofed zone offers fun distractions like an elaborate Brio train set, regulation basketball hoops, and flat screen TVs tuned to Nickelodeon or ESPN.
The popularly styled two-in-one shirts pictured here ($26) are extra rough-and-tumble. For those times that only a collar will do, shoppers will find dress-up button-downs (from $24) embroidered with the store logo: a wart hog.
Photography: Red 21 Boys Matthew Gilson