Photograph Courtesy of Jonathan Adler

That persistent JCPenney has done it again. Earlier this spring, we were pleasantly surprised by the department store's collab with London-based fashion designer Duro Olowu. Now we're being tempted by The Shops, a boutique-within-a-department-store that offers goods from an impressive roster of big names in design.

You’ll spy furniture and accessories from Michael Graves Design, MarthaCelebrations from Martha Stewart, Happy Chic by Jonathan Adler, Design by Conran (if you’ve never seen Sir Terence Conran’s designs, you have been missing out), Bodum, and Ordning & Reda (Swedish for neat & tidy).

The collections will be available online and in-store at the JCPs in North Riverside, Niles, Lombard, and Schaumburg.