August 25, 2011 —The Greater North Michigan Avenue Association (GNMAA) and Chicago magazine kicked off In-Fashion: The Magnificent Mile Shopping Festival presented by MasterCard®, the nation’s first shopping festival. GNMAA members gathered on the Terrace Rooftop l Bar l Restaurant at the Conrad Chicago to celebrate the occasion. Partygoers sipped “Passion for Fashions” while enjoying the fine hors d’oeuvres and In-Fashion model showcases. In-Fashion, a two-week shopping festival that ran from August 26 – September 8, celebrates the very best in fashion and beauty, culinary, technology, lifestyle and culture.