Korean beauty is big right now. Still, those buzzworthy rice protein serums and volcanic clay masks can be hard to find beyond H-Mart. Which is why Leah Kim decided to open Choc Choc. Now in a new location in Lake View East, the shop attracts K-pop fans and beauty junkies alike. You may feel like you landed in an Alice in Wonderland version of Sephora as you dabble in creams made from beet juice, smear snail mucin on your face, or don a Mickey Mouse sheet mask. Staffers steer the extra curious to out-there essences and ampoules (yes, that’s a wrinkle treatment made from rare truffles, TYVM). 3127 N. Broadway. chocchocusa.com