Glossier's Chicago Pop-Up Is More Soothing Than Skin Balm

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With its own concept and space, this pop-up is more substantial than a recent one in San Francisco that took over a fried chicken restaurant.
Photo: DS Shin
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The brand’s $50-and-under goods are placed on white pedestals with accompanying name cards.
Photo: DS Shin
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Decorating the walls are blown-up photos that tilt off-center and melt onto the floor.
Photo: DS Shin
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Beauty stations are glamorously lit.
Photo: DS Shin
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Pink jumpsuited sales associates are at-the-ready to ring you up on an iPad (no cash accepted here), and then they’ll grab your goodies from the back.
Photo: DS Shin
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Every item on the floor is a tester, so you can try all the shades of the Cloud Paint blush — at the same time, if you want. You do you.
Photo: DS Shin
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Deun Ivory's photographs include her self-portrait (upper left). Her subjects are all rocking Glossier, of course.
Photo: DS Shin
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Candles and flowers create a spa-like ambience.
Photo: DS Shin
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The store is made for Instagram, with mirrors encouraging people to snap pics.
Photo: DS Shin
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Everything is meticulously kept in order.
Photo: DS Shin
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Clear sound pods hang from the ceiling and play birdsongs, or a voice that will occasionally call out “Hello” or “What’s up?” Why? Who knows.
Photo: DS Shin
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The floor is often full of millennials on their phones.
Photo: DS Shin
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Some of the skincare items that are harder to try in store, like the Milky Jelly Cleanser, come as free samples with a purchase.
Photo: DS Shin
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A guestbook allows visitors to gush about the space and the products IRL.
Photo: DS Shin

Glossier's Chicago Pop-Up Is More Soothing Than Skin Balm

There’s makeup, mirrors, and lots of millennial pink.

By Phoebe Mogharei

August 31, 2018, 4:15 pm

Look what popped up in West Town. Glossier's short-term shop is up and running on 114 North Aberdeen St. through October 28, so you can try and buy the online retailer's beauty and skincare items in person. Why Chicago? We apparently rank among Glossier's top five engaged cities when it comes to social media and web traffic.

The shop’s design was inspired by Chicago’s museum culture, and Glossier decorated it with portraits of photogenic local artists, as captured by Deun Ivory. Ivory is the art director of Black Girl in Om, an online publication by and for women of color.

With 1.4 million followers on Instagram and devoted fans like Chrissy Teigen and, um, Beyonce, the brand has built plenty of hype to live up to. Take the opportunity to get offline and see what everyone’s talking, nay, gramming about.

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